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Campaign

Create, manage, and measure your internal communications strategy — all from one place.

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Analyse

Compare post performance, assess engagement, and access detailed stats for posts and campaigns, including likes, comments, and visits.

Strategy

Set and display clear campaign goals for editors and admins to guide content creation and evaluation.

Create & Manage

View editorial timelines, create posts, edit drafts, and track published, scheduled, or upcoming posts with clear status labels.

Archivement
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Underperformance
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Ideation Mapping

By mapping out user needs, pain points, and potential solutions, it provides a structured approach for exploring and visualizing different paths forward.

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Feature Iteration

Personalized Goal Setting

Offer users a structured framework for goal-setting, enabling them to track performance more effectively and meet their specific needs.

Displaying More Effective Data

Providing users with more relevant data to support decision-making and judgment.

Results is the Beginning

Empowering users with actionable steps to optimize data and drive continuous improvement.

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After launching the second iteration, users gave positive feedback on data analysis. With the addition of support for different content types in the campaign section, we decided to enhance it before the Voice event (the largest employee communications event).

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Enhance Inclusion

Different content types can be displayed across the entire campaign section.
The Smart Check feature measures alignment and introduces new metrics, compensating for the lack of visibility and resonance in email campaigns.

02

Emphasize Smart Analysis

Providing multiple perspectives on metrics helps assess campaign success and align with KPI settings. Actionable steps will serve as tools to improve the performance of each campaign.

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Goal Checking

Display Multi-dimensions Performance

Track audience recognition by date and group them for actionable improvement suggestions.

Show campaign performance in multiple dimensions for deeper insights and easy comparison, helping users identify high-quality content and guide future creation.

Goal Checking

Display the campaign goal progress at the top, with live trends shown alongside

Allowing users to capture key points at a glance.

Chart Status Variation

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