resume | hedda li's portfolio

Hedda Li

Linkedin: Profile
Email: liyulin727@gmail.com
Berlin, Germany

Experience

Ubiquiti

Senior UX Designer

Apr 2024 - Jan 2025

- Led the optimization of the Unifi Access application, upgrading key features such as Caller Manager, Devices, and Settings to enhance functionality.

- Redesigned the Unifi Protect IoT product line, improving workflows for device adoption, settings, and management to deliver a seamless user experience.

Staffbase

Prodect Designer

May 2022 - Jul 2023

- Designed and iterated on the Campaign project, improving usability through research-driven solutions.

- Created and maintained design system, refining it based on daily design needs.

EICO

UX Designer

Dec 2020 - May 2022

- Partnered with the Bosch team to define user requirements and improve the RMI/EBR user experience.

- Optimized the onboarding experience for study tool MarginNote by streamlining user scenarios for newcomers.

- Redesigned the ALDI WeChat Mini Program to deliver a seamless and satisfying customer journey.

Freelance

UX Designer

Frog Design

- Researched and defined user needs for Huawei's smart home, establishing experience criteria and designing core interactions for multi-modal integration.

Gate.io

- Developed comprehensive design system guidelines for Gate.

- Conducted user research and led site-wide user experience improvements.

L’Oreal

Led the experience design for the flagship counter, ensuring a seamless and engaging customer journey.