Enhance the user experience of the Gate.io Startup section to boost VIP level conversions and drive user activity to other sections.
The Startup section, as a traffic distribution channel, is underperforming. Gate.io aims to establish a dedicated experience optimization initiative to clarify the section's positioning and better attract user participation, driving user conversion.
Gate.io Startup provides platform users with discounted opportunities (BTC, ETH, etc.) to invest in high-quality blockchain startup projects. Users with varying VIP levels can claim different share amounts.
For Users
- Claim free shares based on VIP level.
- Explore potential projects for future profits.
For Gate.io
Increased traffic attracts quality projects, creating a positive cycle.
More project launches on Gate.io generate additional listing fees.
For users interested in claiming free shares
User Behaviors
- Learning what Startup is.
- Understanding how to participate and the profit rules.
- Tracking the lottery results.
User Needs
- Quickly grasp background information about Startup.
- Access clear profit details and motivational factors.
- Easily find participation methods.
For users interested in trading new coins
User Behaviors
- Purchasing newly issued coins.
- Learning about the coin's background.
- Understanding the current status of issued projects.
User Needs
- Centralized access to information about newly issued coins.
- Seamless trading of newly issued coins from past projects.
Can the user clearly understand the startup mechanism and participation requirements?
Eligibility information is only available at the bottom of project details pages
Hinders users from quickly assessing qualifications and deciding whether to participate.
Startup homepage lacks clear participation mechanism
Makes it difficult for users to quickly understand Startup and find an easy entry point for participation.
Can the user capture the project status and participate in it in?
Low visibility of project progress
- Unclear timeline and steps hinder user understanding.
- Time points are not intuitive, making stage identification difficult.
Card status not aligned with project timeline
- Show available actions clearly to guide decisions.
- Use CTA states to indicate project status and avoid errors.
Can users easily access the rules for benefits?
Deep entry for VIP information
- Users cannot easily identify the benefits available within the section.
- High-level VIP users have low awareness of Startup benefits.
Does the Startup section have a complete upstream and downstream workflow?
OPTIMIZE SECTION VISIBILITY, TIMING, AND EASE OF SUBSCRIPTION
Show relevant Startup subscription info on the main screen.
Add pre-order option to lower barriers and prevent missed opportunities.
VISUALIZE AND PERSONALIZE SUBSCRIPTION PROCESS, HIGHLIGHT ELIGIBILITY
Display process info responsively, offering actions based on user status.
Stabilize structure for quick access to key information.
INCREASE TOUCHPOINTS TO IMPROVE TRAFFIC DISTRIBUTION
Place traffic touchpoints in suitable user scenarios.
EXTEND SUBSCRIPTION JOURNEY TO MEET POST-SUBSCRIPTION NEEDS
Keep the journey going after subscription to address various user needs.
PREFERENCE
Subscription conversion rate
Traffic directed to the trading section
Traffic directed to the VIP section
